THE CUSTOMER THEY THOUGHT COULDN’T AFFORD THE CAR

Chapter 7

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Brenton's expression tightened.

“He asked whether the husband bought.”

Amelia felt cold.

“Did he?”

“Yes.”

“Then?”

“He said, ‘Then stop looking for problems.’”

Elijah listened to the summary that afternoon.

He did not defend Brenton.

But he also did not accept the simple villain version.

“People choose,” he said.

Amelia nodded.

“Kevin didn't force him.”

“No.”

“But Sterling Crest paid him more when he behaved that way.”

“Yes.”

“That matters.”

The legal department began interviewing sales staff.

Some denied everything.

Others admitted pieces.

One salesman said Kevin told them:

Don't spend forty minutes selling dreams to people with twenty-dollar pockets.

Another remembered:

The suit doesn't always mean money, but poverty usually has a uniform.

Amelia nearly stopped the interview.

“Did nobody object?”

The salesman shrugged.

“Kevin made people rich.”

That sentence haunted her.

Elijah requested sales data by customer demographics.

The company did not track race formally for most transactions.

But researchers could examine other indicators carefully and lawfully.

They also studied complaint patterns, financing decisions, average discounts, and salesperson time allocation.

One pattern appeared clearly.

Customers using lower down payments were steered toward higher-margin financing products more often.

That might be legitimate.

Or predatory.

Elijah wanted to know.

He visited Finance Director Harold Finch.

Harold had been with Sterling Crest eleven years.

Polished.

Soft-spoken.

Loved spreadsheets.

Elijah entered openly this time.

Harold knew exactly who he was.

“Mr. Grant.”

“Harold.”

“Can I help?”

“Yes.”

Elijah sat.

“Explain extended warranty penetration.”

Harold blinked.

“Today?”

“Yes.”

Harold opened his dashboard.

Warranty products.

Gap coverage.

Service plans.

Paint protection.

Wheel coverage.

Financing reserves.

Sterling Crest made significant profit from these products.

Nothing inherently wrong.

Then Elijah asked:

“Who buys the highest percentage?”

Harold paused.

“Financed buyers.”

“Credit bands?”

“Lower prime and near-prime tend to accept more.”

“Why?”

“They want protection.”

“Or salespeople push harder?”

Harold's expression changed.

“That would violate policy.”

“I didn't ask policy.”

Harold was silent.

Elijah leaned forward.

“What happens in practice?”

Harold chose his words.

“Some finance managers are aggressive.”

“How aggressive?”

“Depends.”

“That word is becoming popular around here.”

Harold looked uneasy.

Elijah requested random deal files.

Twenty.

Then fifty.

Then one hundred.

Patterns emerged.

Products added and removed during negotiation.

Interest-rate markups.

Monthly-payment presentations that obscured total price.

Not obviously illegal.

But sometimes intentionally confusing.

One deal caught Elijah's attention.

Customer:

Mrs. Lorraine Davis.

Age seventy-three.

Vehicle price:

$46,000.

Final financed amount:

$61,400.

Elijah stared.

“What happened?”

Harold examined the file.

“Products.”

“What products?”

Extended service.

Tire protection.

Interior protection.

Gap.

Maintenance.

Anti-theft.

Loan insurance.

Elijah's expression darkened.

“Seven products?”

Harold nodded.

“Did she request them?”

“Signed contracts.”

“That isn't my question.”

They called Lorraine Davis.

She remembered the dealership.

Very clearly.

“They told me I needed those things to get approved.”

Harold closed his eyes.

Elijah's voice hardened.

“Who told you?”

“The finance man.”

“Name?”

“Stephen.”

Harold whispered:

“Stephen Burke.”

One of Sterling Crest's highest-performing finance managers.

Elijah asked Lorraine if she would be willing to meet.

She agreed.

When the call ended, Elijah looked at Harold.

“Was financing conditioned on the products?”

“No.”

“Ever?”

“No.”

“Then someone lied to her.”

Harold swallowed.

“Yes.”

The investigation expanded again.

Not because Elijah wanted scandal.

Because one kind of disrespect had led to another.

Customers judged as poor were ignored.

Customers judged as financially inexperienced might be exploited.

Those behaviors seemed opposite.

They were actually the same.

Both treated customers as categories instead of people.

Kevin learned finance records were being reviewed.

He confronted Amelia.

“This is getting ridiculous.”

“No.”

“You're letting one weird morning turn into a witch hunt.”

“Customer complaints existed before this morning.”

Kevin shook his head.

“You don't understand sales.”

“Stop saying that.”

“You don't.”

He leaned forward.

“You want beautiful ethics and record profits.”

“I want legal and respectful sales.”

“You want fantasy.”

Amelia stared.

“If our profits require deception, they are not profits I want.”

Kevin laughed.

“Ask the chairman if he feels the same when quarterly numbers drop.”

Amelia looked toward the executive windows.

Elijah stood beyond them.

He had heard.

Kevin realized.

Elijah entered.

He looked at Kevin.

“I built the first Sterling Crest lot with eight thousand dollars, two desks, and six cars.”

Kevin remained silent.

Elijah continued.

“We nearly failed three times.”

He stepped closer.

“So don't explain to me what profit costs.”

Kevin's face tightened.

“Then you know.”

“Yes.”

Elijah nodded.

“I know profit is necessary.”

He paused.

“But if the only way you know how to make money is deciding which customers deserve dignity and which ones deserve manipulation, then you don't know how to sell.”

Kevin's jaw tightened.

Elijah looked at him.

“You know how to extract.”

Then he walked away.

Kevin watched him leave.

For the first time, the sales manager looked afraid.

Not of losing his job.

Of discovering that everything Sterling Crest had rewarded him for might now be used as evidence against him.

Lorraine Davis arrived wearing a purple church dress and white sneakers.

She carried a thick folder.

Elijah met her personally.

“You're Mr. Grant?”

“Yes.”

“You own the place?”

“I founded the group.”

Lorraine stared.

“Well.”

She looked around.

“That explains why everybody suddenly learned manners.”

Elijah laughed despite himself.

“I hope that's not the only reason.”

“It usually is.”

They sat with Amelia and an independent customer advocate.

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THE CUSTOMER THEY THOUGHT COULDN’T AFFORD THE CAR

30 Part